Tag Archives | marketing

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Watercolor: Amber Candle, Kitchen Counter and Should you Start an Art Blog?

Why You Should Start an Art Blog If you’ve wondered about starting an art blog, and backed away from the idea frantically waving the bold lettered banner “I have nothing to say” or “I hate to write” – consider this: I used to hate writing, until I started to write about ART. And I used to think I had nothing to say, but my friends reminded me that – in person – I talk all-the-time. (Hand rubbing chin, thinking…  Hmmm, Oh yeahhh… I’m talky!) I had only focused on the knocking-knees and chattering-teeth fear associated with the obligation of writing regularly, and the intimidation of posting my work online …[Continue reading]

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Watercolor: Rose & Dahlia (& Lessons I Learned from Selling Art Online)

What have I Learned? I switched careers from a corporate job to full time artist, and the deep dive into making and selling art online taught me valuable lessons about creating art, and letting it go (to collectors) immediately, even if it was the best watercolor I’d ever painted. Back in the day, 10-12 years ago, I sold watercolors on Ebay. It was a rewarding experience at the time, and I learned a lot about online art sales. I had never sold my art on a regular basis, so making money from doing something I loved was a revelation. Along with the “excuse” to paint frequently, …[Continue reading]

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Watercolor: Love Kitchen (& Social Media as your Front Porch)

There are good and bad things about social media. If you’d like to hear why I love social media – as it relates to connecting with my global community, personally & professionally, read on… This post applies to sharing, but I’m writing about it from a broad, aerial view. If you’re looking for verbiage specific to art making, stay tuned for the next post. 🙂 Back in the day, before social media, many homes in America were built with deep, wrap-around front porches adorned with all manner of chairs, love seats and rugs. Families spent summer evenings sprawled with books & beverages in cushioned wicker chairs, or dozing on squeaky bench gliders. Neighbors strolling the ‘hood stopped to sit on the …[Continue reading]

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Watercolor: Yellow Roses (& sharing your art online)

Are you sharing the fruit of your artistic efforts with us online? With Facebook, blogs, digitized museum collections and gallery previews, the entire global art world is in your studio.  Every single one of us has a shiny, gold All Access Pass. Before social media and blogging, I had no idea there is so much talent out there, right now. Living Artists, doing amazing work, today. I meet or discover 10 or 15 artists posting their work on Facebook alone every week. As testimonials spread about the benefits of Social Media as a Community, and a Marketing tool, more and more artists are jumping on the train. Do …[Continue reading]

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Watercolor: Drinks at the Reception (& Artists on Facebook)

There are so many artists sharing art on Facebook, the affirmation that beauty is a necessity scrolls down my feed in an avalanche of encouraged inspiration. Do you know about art Groups and Pages on Facebook?  In addition to individual artist’s Pages, like these by Frank Eber,  Mario Robinson,  Hollis Dunlap,  Nick Wroblewski,  Mary Whyte and mine, there are also people who put time and effort into harvesting (exclusively) other artists’ work to share on Pages. What a gift! Check out this teeny full color sketchbook devoted to Toulouse Lautrec! If you visit Gradimir’s  Facebook page, you’ll see others like it featuring Van Gogh and Bob Dylan.There are tons …[Continue reading]

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Linocut: Winged (& when artists steal from each other)

Artists Stealing from Artists An artist I admire has recently been copied by another artist, with no attribution.  The copied work is for sale, presented as original to the artist listing it. It’s a direct copy – as in brush stroke-for-brush stroke, but with the tell-tale mark-making of a novice painter.  Another artist friend had her work offered as custom-order paintings in an online store, but the thief didn’t bother to take my friend’s signatures off the jpegs when he pulled them from her website and listed them in his shop. My linocut above, Winged, has been copied by two separate artists, and sold in each of their online …[Continue reading]

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Watercolor: Afternoon with Wyeth (& the Pros and Cons of Artistic Exposure)

When you make art for the simple joy of creating – there’s incorruptible magic in the act. It’s fueled by your own expression, your personal sense of aesthetics, and your choice of media & subject. The entire adventure belongs to you. But as soon as you think about showing & selling your work – whether via social media, an exhibition, an online shop, or taking commissions – everything changes. Now, you’re making art for other people, and they might give you money for it, or your creative time is fused with desires for winning Best of Show. The switch from private playtime in the studio to taking your art out to the public, or making a …[Continue reading]